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Why Out-of-Home Advertising Works: Data, Insights and Proof Points about OOH in Wisconsin
November 30, 2017 @ 8:30 am - 10:30 am
Join Scott Fiaschetti, senior vice president of strategy and development at Geopath, a nonprofit that measures audiences for out-of-home media, for insights and custom data about the audiences right here in Wisconsin we’re targeting with our marketing and advertising. He’ll give you an inside look at how Geopath gathers data for out-of-home media that’s comparable to the data you see when analyzing digital audiences. He also will have new proof-of-concept tools from Geopath to demonstrate. Brunch will be provided.