Great event last night at The Green Room Lounge in De Pere. The presentation on experiential marketing was incredibly interesting and thought provoking. Here is a quick recap of the presentation by Ian Lawrow of Svedvik Collective in case you missed it.
Ian opened with a quote from Maya Angelou:
He discussed the benefits of experiential marketing:
- Sponsorship activation
- Get consumers to test/sample new products (Like the Yoplait Blind Taste Test)
- Differentiate/Dimensionalize (Dasani and New Balanace join forces to educate consumers why their products are more earth friendly.)
- Obtain consumer insights
- Enhance your marketing channels (Dasani used high speed video cameras to make videos people loved to share)
He shared some really interesting case studies:
Carlsburg puts friends to the test.
How to measure ROI with experiential marketing:
- Social media
- Follow up incentives
- Guest surveys
- Impressions (ie. Amount of traffic that drives/walks past your event on a given day)
Ian encouraged us to surprise and delight our consumers to leave a deeper impression on them. He discussed seeking out brand zealots and giving them opportunities to share stories about your product/services because 59% of consumers rely mostly on friends and family for a brand recommendation before buying.
We’d love to hear your feedback about last night’s event. How can you interact with your audience and leave a deeper impression? Which parts of last night’s presentation stood out for you? Would you recommend AAF Fox River Ad Club events to your friends?