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Inclusive Design Principles Across Various Advertising Mediums

Erin Perkins headshot pointing at herself wearing a "Deaf Vibe" t-shirt. Text: Inclusive Design Principles Across Various Advertising Mediums with Erin Perkins Mabley Q. Thursday March 20, 12-1pm CT. Virtual Keynote on zoom

In this keynote, we'll explore how inclusive design can transform advertising by making content and experiences accessible to everyone.

Learn principles of accessibility so your advertising, marketing, and design can be enjoyed by the every body.

Erin Perkins, founder of Mabley Q will break down the concept of inclusive design and its benefits—like reaching wider audiences and creating better user experiences. She will then share practical tips across different mediums, including print, digital, video, TV, billboards, radio, and emerging tech. Attendees will walk away with actionable strategies for making content and campaigns more inclusive across all platforms.

Schedule:

The 1-hour keynote presentation with time for Q&A is planned to start at 12:00 pm via Zoom. The link is provided following registration.

Tickets:

  • AAF Members: FREE

  • Virtual Guest: $20

About Our Keynote Speaker:

Erin Perkins, CEO of Mabley Q

Erin Perkins, CEO of Mabely Q, is deafblind (you wouldn’t be able to tell just by looking at her!) She can still hear with the help of her hearing aid & cochlear implant (without them, she's profoundly deaf). She can see only 50 degrees… if you’re waving to her, and she doesn't wave back…the chances are pretty high that she didn’t see or hear you! 

It was through collaborating with independent business owners, coaches, and mentors that she became aware of the limited understanding of accessibility. This realization prompted her to pivot towards accessibility education.

She loves to teach businesses how to be accessible by leaning on her life experiences which she shares with others to foster true inclusion at all levels, and also teaching in a way that feels good. Her mission is to make the world more accessible one business at a time. 

Erin Perkins, an accessibility strategist and Founder of Mabely Q, is on a mission to redefine inclusivity for businesses. As a deafblind strategist, Erin offers a unique perspective, using her hearing aid and cochlear implant to navigate the world while her limited vision sharpens her focus on what truly matters. Her personal journey through a world not designed for everyone has fueled her passion for accessibility education.

Collaborating with business owners and mentors revealed a significant gap in understanding accessibility, propelling Erin to challenge the status quo. She believes inclusivity is a fundamental right and the key to true innovation. At Mabely Q, Erin fosters genuine inclusion by sharing her experiences and teaching businesses to embrace accessibility meaningfully.

With empathy and a commitment to change, Erin Perkins strives to transform businesses, one step at a time, ensuring that every digital experience is welcoming and empowering for all. Under her leadership, Mabely Q embodies the power of diversity and the extraordinary potential it holds.

Earlier Event: March 6
American Advertising Awards
Later Event: April 3
Studio After Hours at Studio 44