More Than a Gas Station: Engaging your Fanbase
Join us for Keynote and Q&A with two from Kwik Trip’s incredible marketing team, Paige Forde and Jenna Arts, where they open up about Kwik Trip’s overall marketing strategy, killer social media, merchandise sales, and how they’ve engaged true super-fans across Wisconsin and beyond.
Schedule:
The 1-hour keynote presentation is planned to start at noon with an opportunity for networking before and after.
Prefer virtual?
This event will be available via Livestream or limited-time replay to all attendees. AAF Members receive extended access to replays via their membership dashboard.
About Kwik Trip:
Kwik Trip is a family-owned company based in La Crosse, WI with 800+ stores in Wisconsin, Minnesota, and Iowa. They are committed to serving their customers and community more effectively than anyone else by treating their customers, co-workers, and suppliers as they, personally, would like to be treated and to make a difference in someone’s life.
About Our Keynote Speakers:
Paige Forde, Social Media Supervisor
Upon graduation from UW-La Crosse, Paige joined the Digital Marketing Team at Kwik Trip, Inc. in 2019 as the social media intern and has since then grown her team and took on her current role as the Social Media Supervisor. In her role, she oversees Kwik Trip's organic social strategy across Facebook, Instagram, TikTok, and Twitter. With an identifiable brand voice, Kwik Trip's content targets and resonates with a Midwest audience using humor and reliability. Another part of her role is coordinating Kwik Trip's influencer marketing program by collaborating with fellow Midwest social media personalities.
Paige grew up on a farm outside the small town of Ferryville, WI, where she learned the true value of encompassing a hard work ethic. In her spare time, Paige loves spending quality time with her family, boyfriend, and her dog, Winston.
Jenna Arts, Paid Media Specialist
Jenna began her career with Kwik Trip, Inc. after earning her degree in Marketing & Photography at the University of Wisconsin - La Crosse. She has held multiple roles throughout her 3 years with Kwik Trip, leading to her current role as Paid Media Specialist. In her role, she oversees Kwik Trip's paid social strategy across Facebook, Instagram, Twitter, TikTok, Google, and Snapchat, as well as the company's programmatic advertising strategy. Outside of work, Jenna enjoys traveling and spending quality time with her family & boyfriend.