The American Advertising Federation (AAF) American Advertising Awards is one of the industry’s largest creative competitions, attracting nearly 35,000 professional and student entries each year through local club competitions. The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in advertising.

submission details + rules + categories

Online Submission Deadline

Work is submitted online. The deadline for submitting is in January. No physical submissions are required this season. Judging is virtual. Please disregard the message about physical submissions in the Rules PDFs below.

Submit your work beginning October 15, 2024

Timeline

• October 15: Call for entries begins

• January 17, 2025: Deadline for entries

• January/February: Judging takes place

• February 12: Winners will be notified

• March 6: American Advertising Awards Show

Submission Cost

• Professional Members:
  $75 per single entry; $100 per campaign

• Professional Non-members:
  $150 per single entry; $200 per campaign

• Students:
  $40 per entry or campaign

Late fees will apply to any entries that are accepted after the deadline.

Contact us with questions

American Advertising Awards ADDY recipients for work created in 2023

Aly Lopez

Aly is the Co-founder + Creative Director for Mise Studio based in Miami, FL. LinkedIn

Judges Choice Award:

Acuity Insurance 2022 Annual Report
DuFour Advertising
Sales & Marketing; Printed Annual Report

Kevin Zengel

Kevin is the VP + Associate Creative Director at international agency, Havas. LinkedIn

Judges Choice Award:

B(ART) Integrated Campaign
A2Z Design
Cross Platform; Consumer Campaign-
Regional/National

Lauren Schild

Lauren currently works as a Senior Producer at Three Seas, Inc based out of Washington DC/Baltimore. LinkedIn

Judges Choice Award:

Frango Chocolate Packaging Design
Altura Design
Sales & Marketing
Single Unit

Best in Show

Vollrath SerVue - Shift Visuals
Elements of Advertising – Cinematography

Sales + Marketing

SILVER:

• MARCH | "Going for Gold" Feature - A2Z Design

GOLD:

• Acuity Insurance 2022 Annual Report - DuFour Advertising

• Frango Chocolate Packaging Design - Altura Design

• Lazy Fietser Dutch Pale Ale - April Greider

Cross Platform

SILVER:

• Flavor Factory Campaign - Element

GOLD:

• B(ART) | Integrated Campaign - A2Z Design

Advertising/Media Industry Self Promotion

GOLD:

• Coalesce Holiday Promotion - Coalesce Marketing & Design

• Merry Shiftmas - Shift Visuals

Film, Video + Sound

SILVER:

• Miller Electric ArcStation - NorthCoast Media Group

GOLD:

• Charter Steel: Art of Steel - Element

• Smart Squad - School Specialty

• Vollrath SerVue - Shift Visuals

Elements of Advertising

SILVER:

• Bellin Women's Half Marathon Poster - The Art of Carolyn Paplham

• Fork Farms - Image Studios

• Happy Egg Style Guide/Illustration - Altura Design

• KI Furniture - Image Studios

• Miller: COBOT - Image Studios

• Say Cheese - Image Studios

• WISCORE 2023 Graphics - Iana Tikhoniuk

GOLD:

• (B)ART - Image Studios

• Favorable Weather - Iana Tikhoniuk

• GLC Minerals Photography - Shift Visuals

• Vollrath SerVue - Shift Visuals

Jim Rivett Award of Excellence

Entries considered to receive this award are work done pro-bono receiving a high score eligible for a gold or silver ADDY.

This award was not presented in 2024

The Jim Rivett Award of Excellence honors an entry based on creativity, community and impact. Jim Rivett believed social change could be driven by design. His professional career in advertising reflected this belief and included leadership positions at the Goltz Agency, Arketype, and president and creative director of his own agency, KHROME. Peers throughout the industry, particularly the AAF, consistently recognized Jim’s creativity, vision, originality, and leadership.

2023 winner:
EPH - Be Amazing Grace - Shift Visuals
Public Service; Non-Broadcast Audio/Visual